Nike (NKE) cut its fiscal 2026 revenue guidance to a decline of mid-single digits, citing continued softness in Greater China and an inventory glut in running. The outlook triggered a 9% after-hours selloff and prompted at least five analyst downgrades.
CEO Elliott Hill, on the call, outlined a multi-quarter reset that includes reduced SKU count, a pull-back from wholesale, and renewed investment in performance running. 'This will get worse before it gets better,' Hill told analysts.
Not financial advice
This article is reported for educational purposes only. It is not a recommendation to buy, sell, or hold any security. Markets carry risk — you can lose money. Do your own research and consult a licensed professional before acting.
Strategies referenced
Related trades in the journal
| Ticker | Action | Entry | Exit | P&L | Date | |
|---|---|---|---|---|---|---|
| NKE | buy | $88.42 | $84.10 | −$864 | Mar 21, 2025 | Mean Reversion — US Large Cap |